Organic cotton is grown without the use of chemical pesticides, herbicides or fertilizers (there are natural ingredients that can be used for these purposes, such as pyrethrum, which comes from chrysanthemums). Emphasis is placed on the quality of the soil and things like crop rotation and supporting beneficial insects for pest control.

Organically grown cotton fibres have the same characteristics as conventionally grown cotton. The yarn is just as strong and durable as any other cotton yarn you could buy.